What is the perfect moment?

Is it something spontaneous?

Or is it something one has planned meticulously.

A moment that one felt is the right time?

Or a step by step rundown, fully choreographed?

The perfect moment in our story starts with a romantic journey, a spontaneous road trip through beautiful mountains and valleys.

What we all thought it’s just a weekend break turns out to be a journey of a life time!

Client want to infuse the traditional romantic moment with a trendy camping theme for their latest wedding campaign. A story about a weekend getaway that turns out to be the beginning of the most romantic journey.

This campaign, spreads across multiple platform kickstarted by an online video teaser, supported with social network and online media.

The official launch of the campaign starts with a 3 minutes online film, supported by in-store visuals, outdoor poster and billboard and social network platforms.

Sen-ryo (千両) a high-end sushi restaurant originated in Japan and operated by the Maxim’s Group in Hong Kong.

To refresh the brand and to communicate the origin of Sen-ryo, their dedication and professionalism towards quality and freshness and craftsmanship, a branding campaign – Shokuzine 職人 was developed.

Shokunin “craftsman” not only means to have the technical skills but also implies an attitude towards work, a dedication both the Japanese and Sen-ryo believe and practice day in and day out!

A campaign featuring a documentary style video and photo shoot featuring our hero, a renowned fisherman family in Tsukiji 築地, their every life, their dedication and their professionalism!

FLM Fine Foods (福臨門 尚品) a retail and lifestyle brand spun from one of the most iconic Chinese restaurant in Hong Kong: Fook Lam Moon (福臨門).

Using the Chinese character「品」from their name「尚品」we translate the Chinese character into multiple themes for different celebration and festival, using bold and graphic images to form unique but consistent main visuals that are associated with different promotions, their brand, reputation, heritage and premium quality.

http://flmfinefoods.com/

A local brand name that has been celebrating the most important moments of life with happy couples and their families.

With the renewed emphasis on their wedding jewellery series, we want to explore the more intimate moments between couples, catching that special moment when their hands touch each other; before, during and after the ceremony; the campaign featured engagement rings, wedding bands, and traditional Chinese gold series to highlight this special moment.

Print and outdoor campaigns showing intimate moments of hands holding each other during the special moments of their life: proposal, wedding and gifting (gold is commonly used for as gifts passing from one generation to the next) as a way to express their love and blessings. Specially designed wedding brochure, wedding corner inside each store and window displays to maximize the exposure.

The tag-line "Reach Out & Love" was an inspiration from the great Diana Ross famous "Reach Out And Touch (Somebody's Hand)", was used through the campaign communication to remind those who are lucky enough to reach out and find love.

http://www.kingfook.com/tc/kingfook

A new wine brand / distributor in China, the campaign strive to increase the brand and it’s product awareness, to communicate their different heritage, uniqueness and encourage trial.
Both campaign start introducing the products with their own unique background and stories, something the red and white wine business seldom do. Followed by different promotions on retail levels then slowly expanding to visuals for each product, their brand and product story and finally a dedicated website (work in progress) for consumer to engage.

One of the most prestigious spa and golf club in the outskirts of the city of Guangzhou. The whole project took about 6 months to plan and execute, documenting the spectacular scenery and architecture.

The beautiful images has become the ambassador for The Imperial Springs communication, in the form of presentations, brochures, websites and videos, showcasing it's impeccable services and facilities within this enormous and breathtaking private club.

http://www.kingold.com/en/business/hospitality/imperial-springs

Another unique project by The Kingold Group.

Located in the foothills of the Conghua Phoenix Mountains near the famous hot springs area of Guangdong. Here, contemporary design meets classical oriental architecture in homes surrounded by natural beauty.

Phase One combines the beauty of blue roofed Chinese architecture with modern Western interior while Phase Two is an interpretation of modern Western architecture with touches of oriental influences.

Both projects are wisdom of how architecture and nature embraces one another,  how a suburban escape can be both simple and luxurious, relaxing and yet stay connected with the modern world.

http://www.kingold.com/en/business/real-estate

Appreciation Grows.

Every year Hennessy host a series of prestigious events around the Asia Pacific regions, to show case their famous Hennessy X.O heritage and to further exemplify their knowledge in cognac and the pairing of the best gourmet experience.

Guests from around the world are invited to gather together and experience this special event: Hennessy X.O: Appreciation Grows.

From the event concept to the overall rundown and the layout of the venue, how the event can be translated to a unique experience for the guests, from receiving uniquely crafted invitation to the moment the guests step through the doorways of the the event and finally everything they see, feel, touch and smell... throughout this special event, we are there to give suggestions and execute necessary creative tools for Hennessy X.O.

Ideas, communications and templates were developed for above the line communications; posters, print ads, electronic and conventional direct mailer, to below the line invitations, booklets, event setting suggestions and videos, of the Hennessy X.O brand and their heritage are all part of this Appreciation Grows experience.

http://www.hennessy.com/#/en_ZA/corporate/collection/xo

Glenmorangie. The Unnecessarily Well Made Single Malt Whisky.

Glenmorangie was an unknown brand in Asia when we first took on the project, it began with a simple regional adaptation for the Asia Pacific regions. Since the whisky boom, the project quickly expanded from simple adaptations to a full-fledged branding and sales project.

From the traditional above the line communications to setting templates for different markets to strategic developed with the client, the Glenmorangie campaign was an ever evolving branding exercise. Spanning across the traditional platform to the digital world, from a simple print ad to digital campaigns.

The most recent Father’s Day campaign, the brand even saw a whopping sales jump of 70% before, during and after the campaign.

Projects and campaigns throughout the year for Asia Pacific markets:
Print ad and advertorial. iPhone Apps. Taiwan “Whisky Live” newsletter and communication. Taiwan Lasanta launch campaign. Packaging design for limited edition whisky. POSM communications. Product and branding booklet. Ambassador interactive iPad App. Facebook management.

http://www.glenmorangie.com/

The Belvedere BEAT

Agency's task is to create a 360 degrees intergraded campaign for the Belvedere range and the Belvedere Beat event in the Asia Pacific region; crossing-over music, fashion and the Belvedere attitude!

Using the already available visuals and give the items: Event Logo, Main Visual, Poster, DM, eDM, Leaflet, Invitation, Menu, Billboard, Signage, Video, Event Area Design, Product Display and VIP Room Design a modern, premium and cool characteristic!

Different sets of visuals were created incorporating the Belvedere images fusing them with music and fashion elements; creating images that are exciting and full of vibes!

http://www.belvederevodka.com/

Wong Chuk Hang, an up and coming commercial district in Hong Kong, our project showcase the prospect and potential of the area, transforming it into a futuristic city; the next commercial hub in the Hong Kong island area.

Our work with K. Wah property includes the naming of the building, the logo design, main visuals for the development, sales brochure, hoarding design, print ad and an iPad App to help property agents and potential tenants to further engage with the project.

The iPad App and brochure further highlight the luminated architectural feature of the building, illustrate the lifestyles of the individual and their small business; how they can catch the opportunity and kick start their new ideas.

http://www.kwah.com/media_press_detail.php?recid=696&lang=en

http://www.marinella.com.hk/home_en.php

G2000 Black is a sub-brand of the famous workwear brand G2000 in Hong Kong. Positioned as a higher-end workwear in the market, supported by their recent re-branding exercise, we want to reiterate G2000 Black is the new standard of premium workwear in the Hong Kong and China.
The launch campaign consists of a new set of main visuals, different from their existing G2000 line, giving it a luxurious and international appeal.

http://www.g2000.com.hk/main/coll/default.aspx?bd=GB

A premium skin care brand & collagen expert.

From a not so familiar brand to one of the more prestigious skin care brand in the Hong Kong, the whole journey took about 3 years in the making. The brief was simple, give ULTIMA II it's deserved recognition, increase awareness and trial.

To give the brand its well deserved status in the market, REM and ULTIMA II has decided from the beginning that it should do a total make over starting with the advertising campaign!

Our first task is to identify the true uniqueness and claim the ownership "Collagen Expert", to market this ingredient in an unique and memorable visual communication.

Through-out the journey, we have seen improvements in all spectrum; brand recognition, improved trial and product confidence.

The different campaigns have elevated the brand and its products to a new level.

https://www.facebook.com/ultimaii.hongkong?ref=ts

Canon produces a lot of different camera and equipment every year, agency task is to take the available materials and create different catalogues that is both visually beautiful and at the same time creatively highlight the unique and specific attributes of each equipment.

http://www.canon.com.hk/tc/corporate/home/index.do

China Telecom Europe wanted REM to create a B to B business kit for their clients in Europe and Africa. They wanted the kit to look modern and professional, to loose the traditional Chinese company look and feel. Our solution is simple, using bold and colorful graphics in an abstract way to give the audience a hint of what each leaflet is about, in a simple and techie way!

functionhttp://www.cteurope.net/index.php

The Whirlpool's project was made up of two different campaigns, the first is to introduce their most prestigious brand Bauknecht, to create hype before and during the launch period for their showroom, agency was to create images for the different media usages and cover the showroom opening, to generate visual and communication for the client to talk to their target audience. The second campaign is to use Whirlpool's existing library to re-design their Sereno catalogue, giving it a modern, clean and sophisticated look and feel.

https://www.whirlpool.com.hk/sc_webcat/ecat/cms_view.php?lang=1&web_id=1

http://www.dahsing.com/tc/html/index.html

http://www.kwah.com/

One of the first real estate investment trust in Hong Kong and surely one of the biggest in Asia. 

The project involved upgrading their different markets and plazas into a modern, upbeat and stylish community, different from the traditional Chinese wet and dry market they inherited from the local Chinese community and housing estates; our task is to use different communication and media to promote this new identity.

From promotions to events, using print ad, direct mail, leaflet and outdoor billboard, to introduce new upgrades and promotions for the different markets and plazas. Even a calendar will take on the responsibility in an on-going effort in communicating the visions of this real estate investment trust and how they see the future of community marketplace.

http://www.linkreit.com/EN/Pages/default.aspx

http://www.nwd.com.hk/html/eng/index.aspx

A young and energetic television station serving the Pearl River Delta area in Guangzhou, China.

Combining a traditional station format with elements of the modern day lifestyle attitude, putting focuses on variety shows, lifestyle and travel programs, music channels and tailor made featured stories about the people and places of the Pearl River Delta area. Bringing the latest trend in television programs from Korea and Japan; fusing the old and the new, creating a new media format that is rarely seen within the China broadcasting scene.

We are lucky enough to be involved with Dim Sum from the very beginning, creating visuals ranging from their brand identity, brand visuals, promotional communication materials, program opening visuals, program icon design and corporate communications.

This involvement help Dim Sum create a modern and trendy channel that will be loved by both the younger generation and the mass, a station so different that it will become the new standard in China!

http://www.dimsumtv.net/home/frontpage

Fine Jewellery

To answer a surge in the demand for the highest quality jewellery among collectors and connoisseur, Chow Sang Sang created their Fine Jewellery Collection. Positioning the brand as one of the most prestigious names in Hong Kong and to set standards as high as global brand names like Tiffany, Bvlgari and Cartier.

Our creatives have come up with a set of new images and visuals, to differentiate from their existing mother brand, to give Chow Sang Sang Fine Jewellery an international look and standard!

A launch campaign followed by different sustaining campaigns, featuring international top model and premium product beauty shots, we have given Chow Sang Sang Fine Jewellery an unusually luxurious look that is rare among local brands in Hong Kong.

http://www.chowsangsang.com/fine_jewellery/index.html

The world's first global mobile payment solution that allows small businesses to accept almost any form of payment.

It is an exciting opportunity to be involved in something that will impact the future of human spending habits and the way currency will be exchanged!

The project is a first in the Asia Pacific region, client approached REM asking us to develop a visual that talks about the unique functions and the mobility of the device, wrap it up in an aspirational and fun way.

A visual was developed depicting a new business start up, a young entrepreneur and her mobile delicatessen; who has been taking full advantage of what PayPal Here has to offer, anywhere she goes.

We were involved in developing the campaign's main visual, online website design and advertorial featuring other young entrepreneur in an on going campaign.

https://www.paypal-marketing.com.hk/en/business/paypal-here/index.html

To revamp M.O.D., an off-season name brand fashion outlet, giving it a modern and hipper look that will appeal to both local and mainland shoppers.

An interesting idea was created for this campaign. Riding on how a woman will become a hunter when shopping for their favorite name brands. Fashion Hunter thus was created! Featuring female hunters of the world in a weird but stylish way hunting down their favorite clothes and accessories.

The re-branding was very successful on an awareness level, client started receiving calls from different fashion magazines asking them to put ads in their publication which was a very encouraging thing for both the client and agency!

Every year the Sun Hung Kai Book Club will host an event encouraging people from all age group and background to pick up reading again. To further encourage individual to enter the field, an annual writer's competition is held as part of the program to identify those up and coming talents. Those who got picked will have a chance of a life time to publish their books.

REM's role is to produce a set of communications for print, POSM and online letting the community know more aboutthe event and the competition.

http://www.shkpbookclub.com/en/

http://www.indigobeijing.com/index.html?lang=1